“ Thinking differently about how you engage with your investors is key. … If you wait for customers to tell you that you need to do something, you're too late”
Sir Stuart Rose
“The ones who are crazy enough to think they can change the world are the ones who do.”
Steve Jobs
Driving brand growth in a changing world
The only thing constant in life is change!
I offer consumer-centric strategic expertise focussed on bridging the gap between brand opportunity and success. Supporting companies embarking upon transformational change for reasons of digitalisation, merger, growth challenge, market disruption, cultural shift, etc., I act as a strategic support to management teams to apply a structured approach to change throughout the organisation.
What appears 'crystal clear' in the Boardroom can often take longer than anticipated and requires solid business reasons and the 'right approach and tone' to bring the entire organisation on the journey of change. I can facilitate that roadmap with strategic framework and trusted processes, brand differentiation and culture change:
My legacy:
• A Passionate and energetic working culture
• An insight-led approach
• Best-in-class marketing practices
• Company & brand pride throughout
• Customer experiences that go the extra mile
• Empowering action and accountability and engendering a climate of trust
I'm passionate about Brands!
If it looks good you'll see it, if it sounds good you'll hear it,
if it's marketed right you'll buy it
But.....if it's REAL, you'll feel it !
And only then, have you succeeded in living your Brand Essence.
VISION & VALUES
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Identify market insights from Big Data and research
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Challenge the status quo with the candour and objectivity of employees and customers
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Define a company Vision and Values in a SIMPLE and digestible form that will resonate internally and externally
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Frame the strategic process with clear structure and measurements
BELIEF
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Deliver brand, product and service propositions
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Direct engaging Communications
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Inject Innovative and creative thinking
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Facilitate Employee Workshops and identify Brand Ambassadors
FULFILMENT
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Manage and redeploy the inherent conflict created by change
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Embed and influence change to create a refreshing and new 'way of working'
