Piper Private Equity : Rollover

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Challenge

 Piper private Equity believe in brands and the asset value of the brand reputation and good will.  However, they had not yet established an audit model to utilise pre-aquisition, during investment or pre-exit.

They invited Brand Essence to devise a brand assesment model usineg Roll-over as a case study.

 

Approach

We shared a classic audit and stratgeic development model which could be applied in stages in accordance with available data, sector knowledge and brand / operational status.

 

OUr audit on Rollover highlighted unexploited potential to create a unique consumer brand and engage specifically with the 'Youth'. The company was heavily focused upon B2B marketing, whilst Brand essence proposed that a consumer pull strategy could prove to be an active catalyst to market growth and distribution.

 

Achievement​​​

Brand Audit and brand positioning proposals.

Marketing proposal to phase in branding over 3 years.

 

Piper are utilising the plans as part of the pre-pack sale document to raise the value of the brand asset but have decided not to invest in implementation given the 3 year ROI.