The Resort Group​

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Challenge

The Resort Group approached Oxygen Design to assist them in a a brand overhaul of their website and literature on a b2c and B2b level. As the Group were developing luxury hotels and resorts in Cape verde through investor opportunities.  Oxygen called upon Brand Essence brand skills to assist in the client pitch



Approach
Brand Essence conducted some research amongst Finance advisors, Resort Group internal stakeholders and some sample Investors / Pensioners to gain insight to reputation of this growing sector and the players within it.

A brand strategy was developed to inject honesty, transparency, credentials for all audiences. Underpinning this was a Design Strategy which would elevate The Resort Group beyond its competitive set and establish them as a leading and reliable Financial Investment and a luxury and first class Partner in the travel sector.

We provided  Oxygen with clear creative briefs, guidance on execution and partnered to deliver the pitch to client.



Achievement​​​

A winning pitch including brand essence, positioning for a portfolio of resorts and the corporate Group personality. Websites and sales literature were developed.  Brand Essence were retained by Oxygen and The Resort Group for 3 months to facilitate the delivery of the plan.