Reactn

​

Challenge

A feasibility audit on a proposed start-up brand, Reactn. A customer service APP providing 'real-time' guest feedback and brand liaison tools.



Approach
A sector, customer, b2b and financial audit was undertaken.



Achievement​​​

 Given the investment required and  huge marketing funds required to launch a consumer APP, our recommendation was not to launch this product in the Hospitality sector and to progress per ce' with caution .