The challenge 

Sustain needed to refresh the brand in the face of rapid movements in the market brought about by Govt legislation. In the past, this had been a long drawn out affair and with an academic culture, lacked focus and a brand personality that resonated with the commercial market.  

With a heritage in Social Housing, coupled with adhoc projects for household brands, there was a need to identify new market sectors and develop a 3 year sales and marketing plan to deliver growth.



Where Brand Essence added value?
Lindsay brought a very customer-centric approach to looking at our brand development, always asking what the customer is seeing as being valuable to them, and how we tell our story in their language.

Lindsay brings high energy, is not afraid to ask the difficult questions, not afraid to being challenged,  and thinks laterally to take brand narratives across multiple platforms.

 

The Results
Sustain relaunch the company through an adjusted positioning. Sustain engaged with far better agencies, and started to speak with a much louder voice on a bigger stage. Sustain now operate with stature in Social Housing, Food and drink, Retail, DEFRA and Education sectors.