“If you wait for customers to tell you that you need to do something, you're too late.”
Sir Stuart Rose
“Something that is 80% right but working today can be more effective than waiting a year for something perfect.”
Entrepreneur, Sunday Times
Embrace
the change
What we do?
Delivering every facet of a successful brand, all the time, at every customer touch-point, with every employee is no easy task and every company has moments of complacency, challenge or occasionally 'drops a ball'.
Equally, successful brands who have established first class Brand Ambassadors within, often underestimate the time and energy required when evolving that culture to meet the needs of the business.
What we're great at?
Transformational Strategy
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Cultural change
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Developing a consumer-centric culture
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Brand Manifestation and Interim Marketing management
Brand Essence is skilled at supporting companies with instilling customer-centric cultures and managing cultural and transformational change. As an experienced Interim Marketing Director who has had the pleasure of working with so many brands and cultures through Challenging economies, Competitive aggravation, Takeovers, I have established 'tried and tested' practices that encourage companies to look into a 'mirror' and face into the 'uncomfortable' and 'exciting' truths about their brand to realise their brand potential and to strengthen their client advocacy.
Many small and medium sized companies would see cost and culture a big deterrent to appointing large Management Consultancies or Transformation Agencies but when the success rate of digital transformation is just 30%, can you afford to get it wrong. I am constantly evolving and improving my approach to business transformation. To understand how a structured approach could ensure you are successful, contact Lindsay Ball to arrange an exploratory meeting. Or alternatively, ponder on why the 70% fail.
Marketing Services & Brand Development
I offer a variety of Marketing services to plug the gaps of unidentified potential in your organization. You can capitalise on the advice and integration for the time period you require:
Customer
• Strategic planning, vision
and values
• Brand Essence, positioning
& compelling communications
briefs
• Business Planning,
feasibility & KPI alignment
• Category management &
NPD planning
• Turn-around Strategies
• Concept development
• Big Data management
• Omni-channel propositions
Strategy
Strategy
• Customer insight &
analysis
• Customer & retail
segmentation
• Customer Retention and
brand advocacy strategies
Research projects
People
• Brand engagement and
empowerment
Programmes
• Cultural change
management
• Effective marketing team
structures
• Stakeholder management
and communications
• Sound governance
Delivery
• Full Communications
campaign management
• Social engagement
• 3rd party Partnerships
• Creative/ Innovation
Think-tanks
• Process and measurement
techniques
B2C and B2B feel like 80's terminology– we're all human, irrespective of our working environment and competitive set. My approach to all projects is to understand your customers and identify their behaviours, motivators and lifestyles and then build a defendable brand strategy that will ‘cut through’ competitors, engage and communicate in a relevant tone of voice. Human to human- H2H
Whether internal or external stakeholders, we believe in building brands from within- your brand essence should resonate and be a living and consistent culture. We will help define the brand in the minds of customers and staff, whilst managing the reality that culture change can be tough for some people. That's why , I call upon specialists at various times to ensure that no stone is left unturned. I won't just promise you a 'best in class plan', I will help you deliver it !
