Wilkinsons

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Challenge

 Wilkinsons invited Brand Essence to identify the non-core revenue opportunity across their retail estate. Brand Essence employed Brand space to manage the process. 

 

Approach

Brand Essence conducted a retail audit and identified a series of potential promotional partners and fixed revenue machines that could be introduced. This led to a 3 year contractual and management agreement handled by Brand space.

 

Achievement​​​

Wilkinsons generated £500,000 incremental non-core revenue over a 3 year period.