Brand Strategist | Fractional & Interim CMO | Growth Leader
Building Brands That Deliver — Now and for the Long Term
CEOs don’t need another strategy deck.
They need sharper vision, braver choices, and growth that holds its nerve when markets don’t.
That’s where I work.
About Lindsay
– Brand Strategist, Fractional CMO, Board Advisor
I turn ambitious B2C, D2C, and B2B brands into behaviour-changing businesses – joining up brand, digital, UX, and channels so customers choose differently, and keep choosing.
Hands-on enough to champion the change and senior enough to set the pace, I’m at my best leading brand, growth, and customer experience to drive a step-change in performance. I’m a proven leader who has created and grown some of the UK’s most enduring and commercially successful brands.
Praised for solving complex business problems with simple, actionable solutions, I bring clarity, creativity, and commercial discipline to ensure marketing becomes a true engine for growth and enterprise value. Decisions are grounded in contemporary insight informed by AI-enabled personas, location signals, and real user behaviour.
My career began in London’s top 10 communication agencies where I learnt my craft, before leading flagship FTSE 100 omni-channel brands. For the past 15 years, I’ve worked as a Fractional and Interim CMO, partnering with FTSE 250s, PE/VC-backed ventures, SMEs, and founder-led businesses across sectors. This breadth has fine-tuned my ability to adapt fast, identify growth levers, and bring lateral thinking to business challenges many leaders face only once or twice in their careers. I consistently deliver significant efficiencies from performance marketing, but my real sweet spot lies in defining unique brand propositions and crafting powerful, insight-led storytelling that drives both long-term brand equity and short-term results. Along the way, I’ve scaled marketing functions, re-energised cultures, and mentored teams from Board to graduate level.
Visionary and commercially grounded marketing leader transforming brand purpose into measurable business outcomes….. But, as a trusted advisor to the Board, I contribute beyond marketing — influencing vision, culture, and operational excellence, and leading transformation projects with pace, rigour, and excitement.
What I Do
I work with CEOs, Boards, and Founders to bring clarity, direction, and momentum to marketing. Building brands that earn their place in people’s lives — and deliver returns on the balance sheet.
Not brand as decoration. Brand as advantage. Brand as the force that makes performance marketing work harder, acquisition more efficient, and loyalty more durable.
Sometimes the work is repositioning.
Sometimes it’s re-focusing investment.
Sometimes it’s upskilling what’s broken inside the machine.
Always it’s commercial.
I bring the curiosity of a storyteller, the rigour of a strategist, and the empathy of a coach. Whether I’m supporting as a Fractional CMO, Mentor, stepping in interim, or leading a brand transformation project, I help organisations find clarity, conviction, and momentum.
Uncover your hidden gems that define your advantage.
Brand Manifestation
Deep diving on user behaviour to ensure your brand shows up consistently and with impact.
Marketing & Commercial Strategy
Translating business goals into actionable roadmaps, market differentiators and performance plans that deliver.
Message Hierarchy & Marcoms
Sharpen your narrative to engage and convert for the long term.
Team Leadership & Structure
Mentor and upskilling high-performing marketing functions and embed employer pride.
Hands-On Delivery
Not just advising, but rolling up my sleeves to deliver and sustain pace.
Due Diligence
Future proofing performance with checks and balances to ensure life-time value for shareholder scalability.
Brand relevance in an AI World
ROAS is shrinking. Media is noisy. Customer expectations are shifting. AI is rewriting the rules of online visibility and team productivity.
Tactical fixes aren’t enough.
AI is speeding up insight.
Compressing decision cycles.
Rewriting how customers find and choose.
I use it to cut through complexity, remove friction from operations, and uncover demand before competitors see it.
Not dashboards.
Direction.
McKinsey 2026 Marketing report is unquestionable, Brand vsibility must be KING.