by Lindsay Ball | Apr 29, 2026 | Uncategorized
When growth slows, most CEOs don’t spend more. They do the opposite. They tighten budgets.Pause long-term investment.Deepen short-term thinking. It feels prudent in the moment. But it often becomes expensive later. Because short-term thinking creates short-term...
by Lindsay Ball | Feb 17, 2026 | Uncategorized
The rise of fractional executives has become a popular talking point on LinkedIn. A label being inherited by many young CMO’s who find themselves out of work. But beneath the ambitious commentary lies a far more practical question for CEOs and boards:...
by Lindsay Ball | Jan 24, 2026 | Uncategorized
Every few years, someone wheels out the same tired headline:“The Death of the CMO.” Usually followed by a smug LinkedIn post.Usually written by someone who’s never built a brand under pressure.Usually sponsored by fear. Let’s be clear. CMOs aren’t dying. Safe...
by Lindsay Ball | Jan 21, 2026 | Uncategorized
If clarity earns attention, trust earns time. In tougher markets, customers don’t just buy differently — they stay differently. Loyalty becomes selective. Expectations sharpen. Tolerance for friction drops. This is where brand promise meets reality. Trust Is...
by Lindsay Ball | Jan 21, 2026 | Uncategorized
Love him or loathe him, Donald Trump offers a useful starting point for thinking about brand power in tough markets. Not politically.Commercially. In uncertain economic conditions, his presence demonstrates what absolute clarity and conviction can achieve....
